The real estate sector of Dubai is booming regardless of the unprecedented launch of Mercedes-Benz Residence. Real estate experts are forecasting that this trend of high property demand will remain unchanged. The demand for branded properties in Dubai is not coming slow due to a couple of reasons including the presence of High-Net-Worth Individuals. It is the best time to explore the fluctuations and landscape of Dubai real estate catering to the high demand.
Overview of Dubai Branded Real Estate
Dubai is a tourism hub and a commercial centre of the Middle East. The real estate developers in Dubai are collaborating with brands leading to the creation of architectural marvels. Some of the exceptional brands you can find in the Dubai property market are, Bugatti, Mercedes-Benz and Pagani. There is no doubt that Dubai is leading the luxury real estate charts and is offering residences with major brands. One of the major signs of Dubai’s branded real estate boom is the 410% increase in branded properties in Dubai, as highlighted by Arabian News.
According to one of the real estate heads and researchers:
“Dubai is witnessing the demand hike for branded residence which is already there and is increasing every year.”
He added:
“This unprecedented demand for high-end residences in Dubai is entering the third or fourth year since Covid-19.”
Let’s explore the aspect that drives the high demand for luxury residences in Dubai, despite the mega project like Mercedes-Benz has already been launched.
What are Branded Residences?
Branded residences are the property development that has the involvement or collaboration with premium brands. The business offers the real estate projects its symbolic and premium name, amenities and more. Moreover, it is also common to notice that the branded residences in Dubai enjoy high resale value as compared to the non-branded projects.
Features of Branded Residences in Dubai Appealing Buyers
Some of the drivers that are not projecting any influence on the high demand for branded property projects in Dubai are:
Availability of Amenities
One of the various reasons that are leading to the high demand for Dubai real estate is the availability of amenities. As identified even though the Mercedes skyscraper is launched, no one is losing interest in Dubai real estate. Further, mentioned in the national news that amenities including brand identity, international appeal, design, and services are attracting buyers.
Presence of High-net-worth-Individuals
The presence of wealthy individuals in Dubai is one of the basic reasons why Dubai’s luxury real estate is booming. According to Economy Middle East Individuals from around the globe are forecasted to inject approximately $4.4 billion into Dubai real estate. Thus, this indicates that Dubai will not anywhere soon lose the title of investment hub.
More than a residence!
According to one of the real estate experts:
“Branded residence as an asset class is enjoying continuous growth across the world, with markets in the Middle East, specifically Dubai witnessing a substantial rise in demand, fuelled by UAE’s global reputation, tempting lifestyle, safety, and strong investment impendence. Dubai also boasts the highest inventory of branded residences compared to any other global city,”
Increasing Population of UAE
Additionally, with the growing population of UAE, the demand for investment in exclusive projects like Mercedes Benz Places is increasing. On the other hand, interest in setting up businesses is also contributing to this rigid behaviour of Dubai real estate. Therefore, to answer this demand around 4,600 branded developers are on their way, in the coming five years. Branded residences are selling at staggering prices, as investors are showing in them.
Top Branded Residences in Dubai
Below is the table of top branded developments in Dubai their developer, partner brands and location:
| No. | Branded Residence Name | Developer | Brand | Location |
| 1. | Karl Lagerfeld Villas | Taraf developers | Karl Lagerfeld | Nad Al Sheba – Meydan |
| 2. | Armani Beach Residences | Arada | Armani Group | Palm Jumeirah |
| 3. | Bugatti Residence | BinGhatti Properties | Bugatti Automobiles | Business Bay |
| 4. | Bulgari Lighthouse | Meraas | Bulgari | Jumeirah Bay Island |
| 5. | Mercedes-Benz Places by Binghatti | BinGhatti Properties | Mercedes-Benz | Downtown Dubai |
These are just a few of the branded residences that are making waves in Dubai real estate. Among these, the performance of Mercedes-Benz Tower remains highlighted. The launch of Mercedes Benz Places is itself unrivalled as this tower is of $1 billion, as reported by Gulf Today.
Conclusion
Among various branded properties in Dubai, some are shining brighter. One of these rising developments is the Mercedes Benz Tower, which is exceptional in every aspect, from location to availability of amenities and accessibility to key regions. However, this lead to the high interest of investors in branded residences in Dubai. Further, This also leads to the scenario where Dubai real estate is not showing any signs of a break, even with the launch of exclusive projects like Mercedes Benz Places.
